Perhaps Marketing Department should've considered a different business model… these outfits are built on the premise that users will be accepting of tracking every one of our movements for the sake of receiving a couple of discounts per week.

Brilliant! If you're running out of land… take over the water!!
An article on solar energy suppliers that are building arrays over irrigation ponds.

Great starter page on the conceptualization stages towards the specification of a performance dashboard.

Getting started on PerformancePoint.