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This is a great model enterprise that has started to carve out a niche in the mobile app market for farmers. This group is oriented to global market solutions rather than local micro-economies. There is still room to develop a platform, even using existing applications in concert, to help small communities organize into a guild, share crops, manage cultivation, track diseases, and facilitate placement in the wider market.
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This blog post validates my suspicion that not enough is being done to provide community members with aggregated information means that help to to leverage local resources.
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